Online magazine
Defined a strategy in line with the purchasing and marketing departments
Analysed the season’s show to highlight the main trends
Created and monitored the editorial calendar
Researched article concepts to link marketing and editorial
Wrote and edited bilingual content
Wrote, updated and published designer biographies (over 300)
Supervised of the creation and publishing of weekly newsletters
Writing, illustration and publication of the designers’ biographies
Composed playlists

Imagery
Proposed artistic directions for editorial photo or video shoots
Validated casting, selected final images and handled retouch briefs
Created visuals and photomontages to illustrate articles
Retouched pictures

Analysis
Handled monthly reporting of online publications and their results
Proposed strategic evolutions

Communication
Design of visuals and documents for external communication
(press releases, invitations, exhibition catalogues, etc)
Designed and wrote corporate documents (Company Profile, etc)
Supported web-merchandising with written and visual elements